Marketing Officer (Pekanbaru)

Join Dipo Star Finance as a Marketing Officer in Pekanbaru and play a pivotal role in driving our brand's growth and customer engagement. This is an exciting opportunity for a dynamic and results-driven professional to contribute to our marketing strategies, enhance our customer reach, and help us achieve our business goals.

As a Marketing Officer at Dipo Star Finance, you will work closely with our team to develop and implement effective marketing campaigns, manage our social media presence, and create engaging content for our various platforms. Your daily tasks will include conducting market research, analyzing campaign performance, and collaborating with other departments to ensure seamless execution of marketing initiatives.

📋 Tanggung Jawab Pekerjaan

Key Responsibilities:

• Develop and implement marketing strategies to increase brand awareness and customer engagement.
• Manage social media platforms, including Facebook, Instagram, and LinkedIn, to create and share engaging content.
• Conduct market research to identify trends and opportunities for growth.
• Analyze campaign performance using tools like Google Analytics and social media insights.
• Collaborate with the sales and customer service teams to ensure consistent messaging and customer experience.
• Create and distribute marketing materials, including brochures, flyers, and email newsletters.
• Monitor and respond to customer feedback to continuously improve our services.
• Stay updated with industry trends and best practices to keep our marketing strategies relevant and effective.

🎓 Kualifikasi & Syarat

Kualifikasi & Syarat:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 2 years of experience in marketing, preferably in the finance or banking industry.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing tools and platforms, including Google Ads, Facebook Ads Manager, and Hootsuite.
• Excellent written and verbal communication skills in Indonesian.
• Ability to work independently and as part of a team in a fast-paced environment.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Certification in digital marketing or related field is a plus.

🛠️ Keahlian

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